The presentation of the 2013 Fusion at the Detroit Motor Show earlier this month has brought a new look for Ford Motor Company's representative at the NASCAR Sprint Cup series.And by that we mean only looks as the actual 2013 Fusion sedan you'll find in your local Ford dealerships has nothing else in common with the NASCAR racer seen here. Nevertheless, Ford sees the NASCAR racer's familiar looks as a good promotional tool to sell more Fusions to the masses.
"We wanted Fusion to be the car that helped return ‘stock car’ to NASCAR," commented Jamie Allison, director, Ford Racing.“I think fans, when they see the car, are just going to smile and cheer. It is going to reengage them with the sport and make the sport better because there is just something natural about seeing race cars that look like cars in their driveways.”
Ford says that its design team, led by Nicoghosian, addressed three main issues to make the NASCAR racer look as much like the production Fusion as possible, including the vehicle's proportions, the brand and design cues on the car's profile and the front grille.
The 2013 Fusion NASCAR racer will make its debut at next year's Daytona 500 in February.
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