This is the right way to advertise a car. This time Mini got it right

After i showed you the lame advertisement that took advantage of the scandal with the horse meat, now i will reveal to you something that is much more effective when promoting a car. In the video below we get to see a modified John Cooper Works Mini doing a back flip in the French resort of Tignes.



The driver was the French Rally Raid world champion, Guerlain Chicherit, and it looks crazy. Your move Red Bull.

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Mini used the horse meat scandal to promote itself

 
I think it is wrong to use this type of scandal to get some publicity but I assume it is original and the advertising company that came up with it had a "good" idea since everyone is talking about it. From what i found out this ad was printed in an English newspaper (could be wrong). See it for yourself below and tells us what you think.

Source: 9gag 

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Mini Paceman John Cooper Works

Here you have the first pictures and information of the new Paceman JCW (John Cooper Works) that borrows the engine from the Countryman JCW.

It is a four cylinder, turbocharged, 1.6liter producing 215 hp (160kW) and 280Nm (207lb/ft) of torque or 300Nm (221lb/ft) with the overboost. The top speed and the time it takes to reach 100km/h (62mph) aren't known yet, but the four door version (Countryman) has a maximum speed of 225km/h (140mph) and sprints to 100km/h (62mph) in just seven seconds, so we expect the Paceman to be a little faster.

Outside there are the normal changes and appendices expected on a more sportier version of a car with modified bumpers with larger air intakes, a rear spoiler and a dual exhaust.

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