Friday, 22 March 2013

French Designer Creates Audi Brand’s First Motorcycle


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Since Audi’s acquisition of the Ducati businesslast year, BMW is no longer the only German premium automaker that also has a motorcycle division – BMW Motorrad. Inspired by Audi’s foray into the world of motorcycles, French designer Thibault Devauze imagined the first model of a new motorcycle range from the brand with the four rings. Its name? The 'Audi Motorrad Concept'.
A former Audi, Ducati and Land Rover design intern, Devauze penned a futuristic bike with sharp edges, tight surfaces and a distinctive silhouette, with the raised tail being its dominant element. The designer says he got the idea following a visit to the Audi museum in Ingolstadt, where he saw many DKW bikes.
"The idea was pretty simple: the first competitor of Audi is BMW, and BMW sell bikes. Audi has a massive heritage in terms of bikes with the DKW brand and is always looking for new markets – so bikes represent a good opportunity," Devauze says.
On the technical side, the Motorrad Concept is powered by a Ducati-sourced 850cc, Desmodromic 2-cylinder engine mated to a double-clutch gearbox. The bike’s chassis uses Audi’s Ultra lightweight technology, combining carbon fiber with light alloys. Devauze says an E-tron version of the bike could easily be done as well.
Thibault's brother Marc Debauze, also a designer, and Clement Couvreur, a digital modeler, helped create project. While the Motorrad Concept is simply a design exercise, we can’t help but wonder whether Audi should one day consider making motorcycles. We’d like to hear your opinions on this as well.
By Dan Mihalascu
Photo Credits: Thibault Devauze , Story References: Carbodydesign

PHOTO GALLERY

Audi-Motorrad-Concept-1Audi-Motorrad-Concept-10Audi-Motorrad-Concept-2Audi-Motorrad-Concept-3Audi-Motorrad-Concept-4Audi-Motorrad-Concept-5Audi-Motorrad-Concept-6Audi-Motorrad-Concept-7Audi-Motorrad-Concept-8Audi-Motorrad-Concept-9

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